Shri Vallabhacharya Mahaprabhuji Jayanti
Shri Vallabhacharya Mahaprabhuji (founder of Pushti Marg)
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Shri Vallabhacharya Mahaprabhuji Jayanti — the appearance day of the Acharya Mahaprabhuji at Champaranya on Vaishakh Krishna Ekadashi, 1479 CE. Mahaprabhuji established the Pushti Marg, gave the Brahma-Sambandha diksha, composed the Shodash Granth and the Subodhini commentary on the Bhagavata, and journeyed three times across Bharat performing parikrama (84 Baithakji sites preserve the spots where he sat and gave katha). Every Pushti Marg haveli, every Vallabha-vamsha home altar, and every Brahma-Sambandhi initiate observes Mahaprabhuji Jayanti as the highest Acharya-utsav of the year.
Dates 2026–2027
Mantra
श्री कृष्णः शरणं मम
Shri Krishnah Sharanam Mama
Shri Krishna alone is my refuge — the Brahma-Sambandha mantra given by Mahaprabhuji at the Brahma-Sambandha diksha, the foundational Pushti Marg initiation.
How to recite
Recite the Brahma-Sambandha mantra 108 times at sunrise after a bath in the home altar facing the Shrinathji-svarup. Read the Shodash Granth (the sixteen short Sanskrit works of Mahaprabhuji — Yamunashtak, Madhurashtak, Krishnashray, Chaturshloki, etc.). Visit Champaranya (Mahaprabhuji's birthplace, in Chhattisgarh) or any of the 84 Baithakji sites of Mahaprabhuji's parikrama. Sing the padas of the Ashtachhap kavis especially Surdas's 'Mahaprabhuji ki vandana'.
Benefits
Shri Vallabhacharya Mahaprabhuji appeared on this day (Vaishakh Krishna Ekadashi, 1479 CE — same tithi as Apara Ekadashi) at Champaranya in the Mahanadi forest to Shri Lakshmana Bhatta and Smt. Yallambika. Mahaprabhuji's grace gives the Brahma-Sambandha — the eternal connection of the jiva to Krishna through Pushti — without which Pushti Marg seva is not opened. Reading even one of his Shodash Granth on Jayanti is held to confer his direct grace on the lineage.
✦ Special Note
Champaranya in Chhattisgarh (Mahaprabhuji's birthplace) and Madhusudan Adoni in Karnataka (his disappearance-place) become the twin centres of pilgrimage. The Nathdwara haveli holds a special Mahaprabhuji-paath followed by the recitation of the Shodash Granth in their entirety. Dates per the Utsav Tippani published by Nathdwara Mandir Seva Mandal on pushtimarg.net (pushtimarg.net/new-updates/utsav-tippani/).
Foods Allowed
Foods to Avoid
Meal Idea
Sakhdi (samvat-rice) with morad (sweet potato) and shrikhand-puri for the morning naivedya; sabudana khichdi for lunch; kheer with mishri and almonds for the evening Mahaprabhuji-paath conclusion.
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